CONFESSION BAR
Problem
Nowadays, Gen Z needs alcohol to give them the confidence to speak out.
Insight
People often rely on alcohol to give them the confidence to speak their minds, believing that only with alcohol can they express their true feelings.
Big Idea
The Confession Bar is a pop-up for unfiltered conversations, where you can share secrets, struggles, or apologies. Paired with On The Rocks’ non-alcoholic drinks, it’s a space for honesty and connection that provides non-alcoholic fun, but alcoholic excitement.
