WANTED
Problem
Watsons House Brand products are often overlooked or seen as low quality, simply because of their low prices.
Insight
However, the people who do not sleep on this know it’s the real deal. In fact, the value is so good it’s as though they’re getting a steal all the time.
Big Idea
Watsons deals are so good, it feels like a steal. That’s why we’re calling our shoppers “stealers.” Now, Watsons wants them back, to steal (buy) more deals!
