Hello, First
Problem
Watsons Brand has strong recognition among older shoppers, but struggles to connect with Gen Z
Insight
For Gen Z, every first-time moment is a big deal because it carries a mix of emotions like hesitation, fear, excitement, awkward drama and sometimes a bit of fantasy or cringe.
Big Idea
Every “first time” is a very defining moment, but always unforgettable. Watsons Brand wants to remind you of these real, raw, and relatable firsts not as just products, but as part of their personal stories.
