BUKAN BUATAN MALAYSIA
Problem
Young adults lack trust in local healthcare and skincare products because they are seen as low quality.
Insight
Young adults believe that healthcare and skincare products sourced from around the world especially from beauty-forward countries like Korea and Japan are seen as more trustworthy and of higher quality due to their association with global standards and proven efficacy.
Big Idea
By highlighting Watsons Brand’s key strength. Which is product sourced from around the world, we aim to shift Malaysians’ young adults existing perception and help them build trust in the quality of Watsons Brand products.
