BREAKING DOWN X-CUSES
Problem
Consent isn’t created equal. Individuals with Down Syndrome are vulnerable to abuse and unintentional harm due to influence and difficulty understanding boundaries.
Insight
Individuals with Down syndrome trust and relate best to someone like them.
Big Idea
The world’s first virtual influencer couple with Down syndrome is becoming sex education experts. They simplify sex education, teaching consent and boundaries through engaging and relatable content.
