Wildness In Your Vein
Problem
Associate the brand “On” with younger generation, Gen Z.
Insight
Like wild animals, Gen Z often follow their instincts without constraint by embracing exploration. They seek personal achievements and record-breaking moments.
Big Idea
Gen Z, like animals in the wild, don’t need validation to define them. They follow their instincts & chase personal achievements without limits. Wildness in Your Vein positions On as the key to unlocking this freedom. On connects performance with nature’s instinct, inspiring Gen Z to move boldly and without constraints. Introducing the Wildness in Your Vein Immersive Experience.
